
It all started last year when my best friend, Tara and I were looking for a way to really motivate us to lose weight and feel great in our bikinis. We had always tried to create games and challenges against each other, but nothing ever really stuck (we have the worst discipline), so we came up with a genius idea that we knew we'd never back down on... what was this genius idea you ask? It's pretty simple actually.
In February 2010, we created a Facebook event (we called it Bikini Challenge 2010) and invited several of our friends who we knew wanted to lose weight as well. The challenge didn't consist of much. Participants had until June 21st (the first day of Summer) to get fit, lose weight, etc. Then at midnight on D-Day (June 21st) each participant had to post a full length shot of them in their bikini and use it as their default pic on their Facebook profile for 24 hours. We also had the participants post the shots on the wall of our fan page. Anyone who didn't post the bikini pic by 12:15 would have to pay $100 which would go into a pot and be split up evenly between all the participants who did post their pic. Since no one wanted to pay the $100 and no one wanted to post a "fat" bikini pic, the motivation was, well, pretty intense!

Bikini Challenge 2011 is now in effect and we want to invite you to join the movement! As I mentioned, it's pretty simple to participate; only this year, we're not doing the whole $100 penalty thing. The rules are very basic: You have until midnight of June 21st to get fit for this year's bikini season, whatever that may be for you, whether it's to lose weight, tone up, build muscle, etc. We know every body is different and everyone has their individual goals, we just want to help give you the inspiration, support and motivation to achieve them alongside like-minded peers!
We'd love for you to get in on the fun. All you have to do is "attend" the Bikini Challenge 2011 event on Facebook, it's open to anyone. Come join us and make 2011 your happiest and healthiest year ever!