Kira Robert Clarke (Fight Geek).

Here’s a simple technique which greatly increases the potential of your workouts. Kira describes the full process in the article Give Your Workout a Name!, but here’s a quick story to give you the basic idea :

A few years ago, a couple of young dudes I trained with (Muay Thai), wanted to do some extra conditioning work. I offered to take them on a run up Puke Hill on the weekends.
After a few nervous side-glances, both of them asked, “Why is it called Puke Hill?” After striking a suitably melodramatic pose, I just smiled and then walked away.
When they finally got to do the run, I noticed three distinct changes to the way they normally trained:

• Intensity – It was the hardest I’d seen either of them train.
• Team-work – When one of them almost gave up, the other one slowed down and ran beside his friend–helping him to complete the last set of sprints.
• Accomplishment – After the run, neither whined or complained. In fact, despite their exhaustion, both had shit-eating grins plastered across their ugly faces.

Of course Puke Hill is just a hill. Sure it was steep, and using it for interval-sprints was quite challenging, but what hill sprints aren’t challenging? So here’s the point of my story: I believe that by simply giving the run a name, my two padawans trained harder, worked together better, and gained a greater sense of individual and shared achievement.

Good stuff.